Boite Identity Study

Part of the former Villaggio Eni in Borca di Cadore (Italy), Hotel Boite is undergoing a transformative phase, becoming more aware of its intrinsic value. The ongoing project aims to reconstruct the brand identity of Boite and reposition it within the Design Hotel format.
The first phase of the project involved conducting research on the origins of the building, conceived as part of a social ecosystem.

client ↓

Boite Hotel

location ↓

Borca di Cadore

Task ↓

Research / Creative Direction / Art Direction / Interior Design / Communication / Digital / Graphic Design

Year ↓

2024

Villaggio Eni reflects the ideas of progress and modernity typical of Eni in the 1950s. Strongly desired by Enrico Mattei, the founder of Eni, and designed by the architect Edoardo Gellner, the complex at the foot of Mount Antelao was a true experiment in social utopia. Articulated into different structures, each designed for a specific audience, it aimed to allow all its employees to spend their holidays in a modern and comfortable environment.

Designed as accommodation for single Eni employees or families without children, Boite Hotel, has stood the test of time, preserving the characteristics of the space almost unchanged. The next step continues right along with it, and it involved conducting a brand identity study to outline its values, visual codes, target audience, and objectives.
This approach facilitated a coherent development of a rebranding strategy in alignment with the brand’s DNA and insights gained.

The new Boite logo developed by COF considers both the cultural and stylistic origins of the hotel and the desire to effectively reposition itself in the contemporary niche hospitality landscape.
Boite new logo release coincided with its 60th anniversary.

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