We designed the first showroom for Daniel Roth, celebrating the new Tourbillon Rose Gold at Geneva Watch Days 2024.
Daniel Roth / GWD 2024
client ↓
Daniel Roth
location ↓
Geneva
Task ↓
Design and Production
Year ↓
2024
Building a new design language for the Daniel Roth presentation of the Tourbillon Rose Gold at Geneva Watch Days 2024.
A modern tribute to traditional watchmaking, where contemporary elements seamlessly blend with timeless elegance and refined craftsmanship.
A modern tribute to traditional watchmaking, where contemporary elements seamlessly blend with timeless elegance and refined craftsmanship.
Located inside the Woodward Hotel in Geneva, the showroom is divided into two areas: a lounge and a representative space.
Both are customized with distinctive elements reflecting the brand’s identity.
Both are customized with distinctive elements reflecting the brand’s identity.